Who wants to be a brand?

some thoughts of personal branding and the fracturing of self

For many years, I studied and worked in marketing and branding. My master’s thesis back in 2007 was on online branding of UK museums, before iPhones or social media -or online branding, really - were a properly a thing… you could say I was ahead of the curve then, lol.

Before I started my photography business I worked in marketing for an IT company and gained experience of corporate branding - and rebranding. I gave personal branding talks at networking groups and taught personal branding to photographers. I got hired for personal branding photoshoots - and hired others to do the same for me.

I know what a good personal brand is, and why you’d want to have one if you want to sell more stuff (goods or services or get headhunted - what a weird term, huh?) - or even succeed at online dating (yes, personal branding photoshoots for dating sites is an actual thing).

I know people buy from people - but not just some random people, only people they know, like love and trust. And you build that…