Several authors and creatives I follow recently announced, with fanfare, that they are leaving Instagram… only to confess in the next breath that they are, actually, just giving the keys to a member of a team who will still continue posting important updates on their behalf.
These announcements made me stop and think.
Many of us would gladly leave Instagram behind - it’s often not good for our mental health, the reach is not what it used to be, dancing on reels feels icky, and Meta is pretty evil if you ask me…
And yet we don’t. Why?
Well - as these creators admit themselves by not fully deleting their Instagram accounts - it’s because despite all its flaws Instagram is still a valuable marketing tool, even if you have a massive newsletter list (because yes, owning an email list is a lot better than being at the mercy of an algor…
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